The study found that oral and written communication skills were important in predicting job success, as was the ability to communicate well with others in the workplace. The text is up to date but could include more details on how to communicate using social media platforms as well as customer relationship management (CRM) software. read more. How does language act as a barrier to effective communication. In my classes, I had my students create a website and blog, which to me, are important parts of business writing. Additional examples of itnernational correspondence would be potentially invaluable, even amid the chapters on genres. The weakest chapters of the book were those that discussed research in business writing. Types of communication Lesson 3. The writing is clear and it does not use difficult language so this text would be appropriate for ESL or International business students as well. I am curious to see what students make of it. The reason for this is that it focuses on several areas, which could not be adequately covered, or covered well, in one semester. In subject matter, the text is accurate, although there are occasional mechanical errors and typos that should have been caught. 1. Overall the organization is fine. I had no complaints. The concepts that text introduces are consistent within each chapter and throughout the book as a whole. Communication is the heart of business. Business Communication by Pettett and Lesikar. The book’s use of multiple sub-chapters helps to make the textbook much more detailed. As far as I could tell the book is accurate and free of error and biases. Also, if what might be more completely addressed is considered under this item, then inclusion of some of the most current, dynamic and important aspects of developments in communication especially relating to technology and society might be included. The headings are descriptive and each section has numerous graphics, video links, and "key takeaways" that provide an ongoing summary of the material covered. No annoying ads, no download limits, enjoy it … An adopter of the book might do well to adopt the elements on communication or language, but probably not both to keep the content clear. ... the PDF did not allow me to just click on the blue links that would take the reader to other parts of the textbook (i.e., “Note 2.1 “Introductory Exercises”). It's refreshing to see a textbook so carefully edited. LinkedIn, Twitter, Instagram and to some extent Pinterest have proven their marketing prowess and are structured enough to teach the basic business applications. I was surprised not to find hypertext links other than those in the citations - but I suppose that would make it difficult to publish in multiple formats, and managing broken links would be a nightmare. The inclusion of pithy quotes, short exercises after each section, and sections and chapters which are not too long have also enhanced clarity and readability. It was thorough enough to get the main points across but not SO deep as to be offputting to those not into linguistics. The lack of index also weighs heavily. He used a variety of quotes from people with origins in all parts of the world and historical periods. Students found the text very clear, including my Japanese native student who struggles with English quite a bit. So, if you are interested in "slicing and dicing" content to fit your curriculum, this text would be a good place to start. Up- This is an essential direction of communication in a company. Reviewed by Kara Wicklund, Instructor, Lead Instructional Designer, Bethel University on 11/13/18, This book covers almost of all the topics I need to cover in my Business Communication course. Essentials of Business Communication by Pettett and Lesikar. This is one of my chief issues with this book (besides the lack of practical workplace examples). The textbook covers all major aspects of business communication – writing, speaking, and team communication, in addition to other important elements like interpersonal communication and nonverbal communication. I thought the highlighted terms were linked to a glossary, but that wasn't the case. 60 has the last 1-2 letters of the word listed on the subsequent line for several entries. the only navigation issue I ran into was when I went back and forth to the table of contents. Information was accurate, supported and relevant to the subject. Sales forecast and reliability- Salespeople are the frontline warriors in any business. At nearly 800 pages, the text is immensely comprehensive. This text was exceptionally well written and very comprehensive. The first three chapters form the core foundation for the study of oral and written business communication. Since one individual authored the entire text, it has a consistent voice and tone. Although it is nice to be consistent, it almost makes it boring. Chapter 18 is pretty in-depth about the intercultural/international aspect. read more. Otherwise, I was not distracted by anything else. Clear, easy to use. Murphy Skills for Effective Business Communication HKS at Harvard University 30SEP14 I was definitely impressed with the comprehensiveness Business Communication for Success. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. Reviewed by Megan Fitzmaurice, Adjunct Assistant Professor, University of Texas at Arlington on 4/22/20, This textbook address written, oral, nonverbal and interpersonal communication at large. None of these passages seemed debilitating, and could likely be avoided by assigning chapters or sections selectively across the text. I actually like this text better as I think it's clearer and easier to follow. Efforts seem to have been made to include a variety of cultural inclusion as appropriate. More Details. Other than expanding on email/text and internet communications and including social media, I did not see any gaps in knowledge. virtual distributed teams). I did not find the text offensive or insensitive and found it to include a variety of examples so that no one group might feel excluded or offended. Overall, flowed well. The third chapter on word choices has a similar issue. This book, An Introduction to Communication Skills, is the first in the series. It is easy to assign chapters and sections out of order, avoid a section, or substitute a section for another resource due to the self-sufficiency of the sections. Although I see myself changing the order of the text, I think jumping through the book will be quite easy. Again, I believe the book requires an index or glossary. 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